L&R Supermarket

L&R Supermarket (Chinese: 里罗超市, Pinyin: Lǐluō Chāoshì), commonly known as L&R, is an Enderronian warehouse supermarket chain that sells primarily Asian foods and products, as well as discount homeware and giftware. It is headquartered in Mizuoka, Kaigan. In 1993, the first L&R opened in Wentworth, and has since expanded to 11 prefectures, with most of its 47 stores located in the Metro Central Region. The chain's English name comes from the initials of co-founders Leon Yang and Roger Zhang. L&R accounts for approximately 1 percent of the total retailer market in Enderron, but dominates the Asian-oriented retailer market, where its largest competitor is Tong Li Supermarket.

L&R was founded in 1993 as L&R Great Value and began franchising locations in 1999. Initially, it was a discount variety store chain, with an inventory concentrated on home essentials and supplies. Over the years, it has expanded and introduced fresh produce, bakery, deli and frozen food departments into its stores. Some larger stores also have fresh sushi and Chinese barbeque departments. As part of this shift, the chain was rebranded as L&R Value Mart in 2007, then to L&R Supermarket in 2009. The chain's original name has since been incorporated into its slogan.